Writing For Marketers

In the last post we talked about speech themes. To amplify on that subject, remember that not just any theme will do. Your theme must be interesting to your audience. If you want to inspire them, you must pick a subject they care about.

For a short speech, a theme should be narrowly targeted. You should [...]

Ever wonder how great speakers compose great speeches? It’s not as difficult as it sounds. Years ago, I used to write speeches from scratch, using new material every time. This is like buying a new car every time you want to go to the grocery store. Not very productive.

So how do you create great speeches?

First, [...]

Hi Everyone,

In the coming weeks we will discuss the many ways you can create a great speech whether it is for a toast, eulogy, presentation to a group or organization or for a professional opportunity.