Welcome to my blog

Welcome to my blog. Here you will find tips that will help you write books and articles that establish you as the expert in your market.
                   --Lee Pound

February 2020
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A Fun City and Great Writing

A few weeks ago, my wife and I spent the weekend in Santa Barbara.

It’s a fun city with a unique downtown and attractions ranging from the old Mission Santa Barbara to the botanical gardens and its many interesting neighborhoods.

Unlike many cities you would never return to, Santa Barbara keeps drawing us back time after time because it is not just a location or destination, it is an experience.

Downtown is just eight blocks long, eight blocks of tree-shaded streets, wide sidewalks, great dining, fascinating shops, night life destinations, street corner musicians, and benches where you can people watch all day and never get tired. Sea breezes keep the climate temperate much of the year (a bit chilly in winter but a jacket will take care of that). It’s an emotional experience. And what’s in the middle of that emotional experience? Hundreds of shops, restaurants, and movie houses just waiting for you to buy their products and services. 

What does this have to do with writing?

Good writing is like a fascinating city. There’s always something new around the next corner. You can come back time and again and savor the atmosphere in a new way each time. It’s a unique experience.

The writer has one job. To get you to read and to get you to buy. He or she does it the same way a fine city creates an emotional atmosphere that draws you into the shops and gets you to buy. (It’s Santa Barbara, you’re having fun, and yes, you just have to have that dress in the store window, right now.)

By the way, it’s the same dress you could buy in thousands of stores around the country for less money. However, you buy it here because you feel like it.  You feel like it because you’re having a wonderful experience.

Your books and articles work the same way. You buy the author’s ideas because the author gives you an emotional experience, not just the facts. The author makes you feel special because he or she addresses you and your issues and gives you a solution.

Make your writing an experience and watch the clients come rushing in.

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