Welcome to my blog

Welcome to my blog. Here you will find tips that will help you write books and articles that establish you as the expert in your market.
                   --Lee Pound

April 2020
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How Writing Makes Marketing Work

I’ve emphasized this for quite some time in my private writing programs so it was great confirmation to see that most of the top Internet marketers use similar principles in their marketing.

What is it?

Most great marketing starts by determining the target audience long before the product is ever created. Unfortunately too many amateurs do it the other way around. They create the product then look for a market for it. This is a recipe for disaster.

Hear are the first steps you use in setting up your marketing plan and in writing your book:

  • Determine your target audience. Usually the best way to do this is to set up an avatar or typical customer that you describe in detail, including age, interests, fears, frustrations, and goals.
  • Find out what your target market wants to resolve these interests, fears and frustrations.
  • Decide what your program or book will give them
  • Create your personal story in a way that it meshes with your target market avatar’s personal story. These two stories are the most important part of this preliminary process.
  • Once you know all of this, create your product or write your book in a way that it meets the needs of your target market.
  • Sell it to your target market.

This process is so important that I’ve decided to make a video about it which I will share with you in the next few days. Be sure to watch for it since I’ll include some secret processes which I usually only share with my clients.

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