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Welcome to my blog. Here you will find tips that will help you write books and articles that establish you as the expert in your market.
                   --Lee Pound

August 2020
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The Secret Behind Great Marketing: Great Writing

Everywhere you look, you seen another marketer revealing another secret marketing tactic that will make you millions.

You see these messages in your email inbox, in magazines, on TV, on Twitter, familiar tactics hidden behind unfamiliar names, all promoted to you as the next “must have” tool.

And people buy…

Why, especially since they should know better?

Now, I’m not against good educational programs. Heaven knows I’ve bought quite a few of them myself and some of them were very good.

However, it is time for marketers or would-be marketers to look at all these messages in a different way. It’s not the product you should pay attention to. It’s the message.

Ask yourself this simple question: “How is this marketer selling this product and why do I seem to want it so badly?” When you figure out the answer, you won’t need the product because you will know how to sell your own products.

Instead of becoming part of the feeding frenzy, in hopes that the next big thing, the next magic bullet, the next fad, will make you that elusive million, learn how the seller attracted you and become one of those who feed the frenzy.

You see, the objective of marketing hasn’t changed from the days of the horse and buggy. It’s to get you the customer to part with your hard-earned money in exchange for a product that you believe will: a) change your life; b) make you rich; c) make you famous; or d) make you popular.

Most of what’s marketed to you these days are ways to deliver the message, not ways to craft the message. It was true 100 years ago and it’s true today. If you deliver an awful message, you will get awful results. And most unsuccessful marketers deliver awful messages.

So what’s the secret? Go back and review the objectives of most marketing. It’s not to sell you the product, it’s to make you believe the product will give you the  result you desire. What are the most desired results? Go back two paragraphs and read them again.

Notice that these are all emotional desires. The big secret is that all marketing is based on creating an emotional experience that leads to an irrational buying decision which is later justified with facts.

For unusccessful marketers, the question becomes, “How do you create that emotional response?”

The answer is complex because it involves the entire scope and structure of the marketing message, from the first words that grab you, to the story that intrigues you, to the benefits that you want, to the call to action that seals the deal. Each of these has a very distinct construction and purpose and all of them work together to produce the reaction you want.

Many gurus teach part of how to do this. Most do not teach all of it. Many don’t teach any of it.

If you want to be successful in today’s economy, you need to know how to create these powerfully emotional messages that attract clients and customers to you. You need to work on the message before you use the tactics. You need to find a way to embed that deeply emotional reaction into everything you write so that YOU become the next big client attractor and so that YOU collect the next wave of money from clients demanding your products and services.

On Tuesday, October 20, in a special teleseminar, I will reveal many of these deep writing secrets, gleaned from a lifetime as a newspaper editor, headline writer, novelist, non-fiction writer and editor, and seminar producer and marketer.

You will be amazed at how simple the process becomes when you know how to do it.

Register now for “Words That Sell: How to Make Everything You Write a Money Magnet” at http://www.persuasivewritingteleseminar.com

I look forward to sharing these powerful techniques with you then.

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